Customers go bananas @ Westpac interest rate rise

Posted on Thursday, December 10, 2009 in Westpac

Westpac’s video which compared its extra interest rate rise to the cost of bananas has been removed from the website.

Originally the video was produced to offer a simple explanation of the global financial crisis to their employees, but the bank then sent it in an email to customers – who labelled patronising and insensitive.

The seven-and-a-half-minute cartoon begins with the words ‘Once Upon A Time.’ and shows a tropical storm decimating a banana plantation. The email was dispatched after the bank increased its variable mortgage rate by nearly twice as much as Australia’s Federal Reserve raised interest rates.

 

 

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